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Increase Revenues from Day 1 |
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Qwiser™ Salesperson Features: Full understanding of all
shopper queries |
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Qwiser™ Salesperson Features:
Search that learns is search that sells |
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Qwiser™ Salesperson Desktop: Implementing Merchandising
Goals in your Store |
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Managed Services: Celebros Experts Do the Merchandising
for You |
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Celebros’s on-site search solution is
responsible for generating hundreds of millions of
pounds annually in e-commerce sales for our customers
worldwide.
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Qwiser™ Salesperson is not ordinary search. To return
perfectly relevant results to your shoppers, it uses:
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Natural language processing (NLP)
techniques and other semantic tools |
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A vast store of accumulated knowledge about
online retail |
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Real-time data about your shoppers’
changing interests and habits |
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These capabilities make Celebros’s
search solution as close to a live salesperson as
possible. The advantage of this approach is evident in
the results: accurate results for shoppers and
bottom line results
for online shops. |
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Qwiser Salesperson stands out amongst eCommerce search
solutions thanks to two meta-strengths.
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Understanding your shoppers’ queries no
matter how they are phrased |
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Automatically improving its own
search performance based on your shoppers’ queries and choices |
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Online shoppers are as different from
one another as their bricks and mortar counterparts.
Their queries can vary widely in terms of clarity,
description, misspelling, slang, and so forth. Qwiser
Salesperson ensures that every type of query encountered
is responded to with relevancy and accuracy - even when
your shop does not carry precisely what the shopper
wants. This approach ensures that you use every
opportunity to make a sale and attain a loyal customer.
Learn more about
Qwiser Salesperson search features that stimulate sales.
Celebros Qwiser Salesperson technology is based on
understanding the concepts inherent in shoppers’
queries. Thanks to Qwiser’s linguistic and algorithmic
tools it responds accurately to the deep meaning of
shoppers’ queries, leading Qwiser to return the most
relevant results. Moreover, Qwiser’s approach to
handling online sales is modelled upon a live
salesperson’s behaviour so that it has the most useful
features that lead to productive shopper/Qwiser
interaction, guiding shoppers precisely to the items
they want.
Read more about
analysis of concepts inherent in shopper queries.
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Qwiser search not only understands
what your shoppers mean; it knows what they want.
Qwiser’s self-learning capabilities enable the solution
to learn from today’s shoppers so that it can better
serve tomorrow’s. This gives search the edge it needs
and transforms Qwiser into a superior sales tool.
Receiving real-time automatic updates from
Qwiser™
Analytics (included with the solution) front-end
search learns what your shoppers have been seeking and
clicking. Based on this data, Qwiser makes automatic
adjustments to the results set for every single query
submitted. Your shoppers see the most appealing products
at the top of the first page of results, significantly
increasing the likelihood the shopper will take the next
step and make a purchase. This is real-time
merchandising at its automatic best.
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Qwiser Salesperson Desktop (SPD) is a
powerful business tool for non-technical marketing staff
and is the vehicle for implementing merchandising and
sales goals on the site. This efficient, largely drag ‘n
drop-operated, system enables dynamic management of the
site. Flexible merchandising tools together with Qwiser
search make for an excellent online shopping experience
that can always be updated to reflect your shop’s needs. |
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Using the SPD, site managers can:
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Create and implement business rules
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Control Qwiser search behaviour
by customising search results in line with merchandising goals |
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Determine the relevancy ranking of products
retrieved for queries |
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Create new product categories for special
events or promotions |
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Initiate campaigns: cross-sells, up sells,
special sales, related product offers |
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Expand Qwiser’s knowledge |
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These and other activities enabled by
the SPD ensure that Qwiser Salesperson responds to
queries according to the business and merchandising
goals that site managers deem important at any time. |
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Site managers use the SPD to
implement changes or updates indicated by information
revealed in
Qwiser™ Analytics reports. For example, if reports
show that there has been a drop in interest in a certain
group of items, the shop merchandiser can decide to hold
a special sale. This and other changes to search
behaviour, or initiation of special promotions go into
effect immediately, making the SPD a valuable tool to be
used in conjunction with Analytics.
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Managing an online shop is very
dynamic and time-consuming requiring constant attention
to myriad details. Many shop managers prefer to leave
proactive management of their Qwiser search to the
experts at Celebros. This economical service provides
your site with a dedicated account manager who looks
after your site and recommends optimisations and in
regular consultation with you, carries out changes to
your search. The service ensures your site is ready on
time with special promotions, holiday sales, clearance
events and more. Search is continually tweaked to
reflect your shoppers’ changing interests.
Read more about
Managed Services. |
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The table below details the types of possible queries
that shoppers submit, how Qwiser responds to them, and
how the shop benefits from Qwiser’s unique approach to
retrieving results. |
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Query Type
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Qwiser Approach
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Shop Benefits
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All queries
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Accurate results based on conceptual and linguistic
analyses of each query.
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Shoppers immediately locate what they want and stay in the shop.
The stage is set for a purchase to take place.
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General queries such as pants,
computer,
dishes, etc.
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General queries lead to tens, even
hundreds of results; when this occurs, Qwiser’s unique refining process
immediately organises the results into relevant categories which are
presented to the shopper along with a relevant photo. The shopper then
selects the desired category. Each selection is statistically analyzed and
leads to a new set of ranked results tailored to the choices the shopper has
made. Shoppers quickly drill down to the item they want.
How? Read more.
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Tames
unwieldy results by focusing only on the truly relevant. Because refining is
quick and easy, shoppers stay with the search until they locate their
desired product.
Returning many pages of results is
lethal to purchasing. Research shows that shoppers ordinarily lose patience
and abandon search, and often the site too, after just 1 or 2 results pages.
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Queries that use synonyms, phrasing variants, idioms, slang
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Qwiser’s broad understanding of language and everyday shopper talk enables
accurate retrieval of results no matter how the query is phrased.
Other synonyms (such as new terms that arise in different commerce spheres)
can be easily added to Qwiser’s knowledge base using Qwiser Salesperson
Desktop.
How? Read more.
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Shoppers always find the items they want no matter how they phrase their
queries.
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Queries for items or brands the
store does not carry
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Qwiser never says “no.” It responds to shoppers who ask for a
brand the site does not carry – for example, Casio – by presenting
alternate, comparable brands.
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A
‘0 results’ situation is transformed into a sales opportunity.
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Holiday, theme, and occasion searches
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Qwiser responds to shoppers’ searches for broad categories such as
Halloween,
prom or Hip Hop. With Salesperson Desktop, new and
special categories can be created that include all the items relevant to
special occasions or holidays.
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Shoppers find all relevant categories and items using a single query.
Shops promote the items their customers want to see.
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Complex queries in natural (ordinary) language
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Qwiser responds accurately to multi-word, complex queries that are phrased
using everyday language (e.g.,
red Converse hi-tops).
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Shoppers are free to phrase queries in ways that best express what they
want; all lead to the desired results.
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Equivalence of search and browse results
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Searching for a specific product or using the shop’s browsing
tree to locate it both lead to identical results.
All relevant products in the shop are covered by both retrieval
methods.
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100% coverage of all products no matter how shoppers access them; no items
are hidden - shoppers see all relevant stock.
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Queries with misspellings and typos
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Typos and misspellings are common; Qwiser corrects them immediately at the
start of the shopper’s search process so that it proceeds unhampered.
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Shoppers immediately proceed with their searches to find the items they
want.
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