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Most of the leading vendors of search, navigation and
merchandising solutions supply you with a whole
platform. Purchasing a platform is the first step of a
big project that will require you to invest money, time,
hire and train people, in order to integrate, operate
and later maintain it inside your organisation. Once the
platform is integrated – the real work begins… You
need to generate procedures, hire content experts and
merchandisers and once an expert leaves you most of your
abilities are gone. |
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Celebros has chosen a different
approach. We supply a service. Celebros differs from the
other search and navigation platforms by giving you a
strong starting point, since our integration includes
customizing our solution to the needs of your shop
Using the Celebros solution, you have full control over
the things you want to administer (and use it as a
platform), and the things that you want to receive as a
service from us.
Experience shows that most of our clients (such as Avon,
FootSmart, and T-Online) prefer to use it as a solution
rather than a platform, and leave all of the
optimizations maintenance and searchandizing work to our
experts.
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1. |
Do I prefer to buy a guaranteed
complete solution or just a path (technology) to
solution? |
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2. |
Will I have a fully working solution by only buying the
technology and train staff to work with it? |
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3. |
What if I fail to implement or use the platform? Will
the vendor refund me? |
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4. |
Am I ready to carry my true cost of ownership comprising
new staff cost + learning curve cost + the platform cost
+ time spent? |
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5. |
Will this true cost of ownership
demonstrate ROI immediately? |
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Since the Celebros approach is an optimal balance
between platform and solution, we are strongly committed
to increasing our clients’ ROI.
This commitment starts from day 1, when we analyze your
business and present a search analysis that addresses
your needs. We then integrate the solution customized
specifically to your catalog and to your target market
(using your query history as one of the tools). This
means that from start your shop is getting real value
not only from the abilities of the strong platform of
Celebros, but also from the customization which is based
on years of experience of Celebros’ experts in many
domains.
Since things are dynamically changing, trends are coming
and going, and your catalog changes, the platform must
be continuously adjusted. We at Celebros give you the
option to choose one of our
Merchandizing Packages, which means that your
search, navigation and merchandizing is not a platform
anymore, but rather a solution. No need for building a
whole operation to run the platform, it is done for you
in a cost-effective approach. Read more about our
Merchandizing Packages.
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Since Celebros is committed to improving your ROI, we are
developing a suite of modules that work with the search to
improve your bottom line. These modules are very easy to
install and their ROI is immediate.
Examples for such modules:
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a
dynamic site map that is based on actual searches in
your site and increases your visibility in Google and
other search engines. |
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An
effective recommendation tool that helps your shoppers
find the perfect gifts. |
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A smart dynamic suggestion box that reflects previous
successful searches of users. Auto Complete saves typing
time and exposes your shoppers to more items of your
inventory. |
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A powerful
solution that increases your average order size by offering
the shopper relevant related and complementary items based
on smart algorithms. |
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5. |
This is
a service in which Celebros sends an enriched data feed to
your partners (such as comparison shopping sites) and
increases your performance and sales there. |
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6. |
Think of it as the
work of a seasoned salesperson who knows your customers.
Machine learning translates the real-time data about site
events into a crucial merchandising tool that, when fed back
into the search function, automatically rearranges the
display of products returned to shoppers. Items that have
earned the most interest and racked up the most sales among
the site’s shoppers are displayed at the top of the results
page. |
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5. |
Analytics reports support your business and marketing
decisions. Reports are filled with useful and actionable
information site managers need to strategically manage their
shop. |
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1. |
Celebros provides short implementation time. It means
your time to market is significantly shorter. |
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2. |
Almost no ressources are required from your side. |
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3. |
Many of the
Top 500 US Retailers selected Celebros. |
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Celebros allows you the freedom to choose your location
on the scale between complete platform and total
service, and is committed to improve your bottom line
and to get you a quick ROI. |
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To learn more contact:
salesuk@celebros.com |
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